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Paid Search Solutions That Drive Traffic

Merely setting up a website, does not mean you’ll get any visitors! Pay per click advertising is undeniably the quickest route for driving your website to the first page of Google. By utilizing AdWords, PPC can get you on the fast track to higher rankings, more clicks, and improved conversions at a fixed cost. In other words, you are only paying for each visitor who arrives at your site after clicking on a paid search ad. What many don’t realize, however, is that paid search advertising also has the power to underscore your entire digital strategy around branding, competitor analysis, and SEO!  It is also a very useful tool for short-term promotions and user testing

But WSI’s paid search solutions will ensure that people do come if you pay for them. Similar to SEO, the goal of paid search advertising (also referred to as pay-per-click or PPC) is to drive more traffic to your site. The main difference is that with PPC, you are directly paying for every single visitor who arrives at your site after clicking on a paid search ad. Wait, let’s back up. Although paid search ads and organic search results appear on the same page, they are significantly different. PPC ads are generally at the very top of the page and appear on a slightly colored background. Every time these top two links are clicked, the ad owners pay a fee.

A Little Of This And A Little Of That

If SEO and paid search solutions are so similar, how do you know which one is better for your business? The answer depends entirely on your goals, but more often than not, both SEO and PPC can help your business. SEO is a slower, more in-depth process, while PPC can deliver quick, immediate wins for a fixed cost. If your business desires more visitors as quickly as possible, ask for WSI’s paid search solutions and traffic you shall receive. We’ll target efficient keywords that will not only drive traffic, but also increase conversions (which ultimately means more sales).

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